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Lean Cuisine Makes 'Massive Pivot' Away From Diet Marketing
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Retrieved from " https: How Fresh Stays Fresh," seeks to portray the freezing process as "as nature's pause button. Lean Cuisine essentially shut down its advertising for 18 months as it plotted its new approach. And "for us to really thrive in this marketplace we wanted to find that brand soul. But the changes to the food are a major part of the overhaul. The new approach groups entres into four categories: Finally, "Favorites" includes frozen meal classics such as spaghetti and lasagna.

The packaging exhibits the latest food trends with some labels calling out organic ingredients and high protein contents. A website describes the food as "freshly made, simply frozen. The goal is to provide more choices for consumers whose eating habits have become "highly individualistic," Mr. But in one respect Lean Cuisine cannot stray too far from its diet roots. Because it uses the word "lean" in its name, the brand must adhere to certain standards, according to government regulations.

For instance, meals must contain less than 10 grams of fat, according to rules cited by a Lean Cuisine spokeswoman. The entire Lean Cuisine line-up ranges from to calories, which is generally in line with historical levels, according to Nestle. The different options range from familiar comfort foods to dinner entrees that feature larger portions. The line includes pizzas, ethnic cuisine such as Mexican and Asian, as well as complete dinners and single-entree choices.

Gov, you should aim to "make half your plate fruits and vegetables. There are several Lean Cuisine meals that appear to meet this goal. If you eat beef, the Sweet Sriracha Braised Beef appears to contain more than 50 percent vegetables: At calories, Pomegranate Chicken also appears to contain more than 50 percent vegetables: Gov also recommends that we vary our fruits and vegetables that we eat, and mix it up by choosing plant-based proteins.

As of October , Lean Cuisine offers 17 vegetarian choices. At calories, the healthiest vegetarian choice seems to be Cheddar Potatoes with Broccoli because it at least has almost half the plate is made up of broccoli.

If you are tracking calories or dieting and aiming to keep your calorie consumption to 1, or 1, calories a day, a calorie Lean Cuisine meal makes up about one-third of your dietary intake so it makes a helpful portion-sized meal. Steak Portabella calories 2. Herb Roasted Chicken calories 3. Sweet Sriracha Braised Beef calories. Deep Dish Three Meat Pizza calories 2. Pepperoni Pizza calories 3. The American Heart Association indicates that your maximum fat intake should be 30 percent of your calories, and that you should limit your saturated fat calories to 7 percent of your total calories.

Lean Cuisine meals fall within these general fat recommendations.

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